Applebee’s: The Shirtkin
ECD: Lance Parrish
CD: Mike Latshaw
ACDS: Talia Rapp, Jessica Bass
Wings are messy. Cheetos are even messier. To launch Applebee’s new Cheetos® Boneless Wing flavors, we leaned into this truth and made a new kind of swag, THE SHIRTKIN: a t-shirt made entirely out of napkin material.
